Our challenge? Create buzz around Season 6 of The Walking Dead and drive fans to watch it on NOW TV. We tapped into one of the fans’ favourite storylines and created Obfleshion, Eau de Walker, a foul fragrance ‘inspired by’ the stench of decaying flesh to help fans ward off unwanted zombie attention. For the launch we teamed up with The Walking Dead superfan, Mc Busted heartthrob Harry Judd to be the face of the putrid perfume filming a spoof fragrance ad and stills campaign. The story and video kicked up a stink in national and consumer press, generating blanket coverage with full branded messaging across the likes of Buzzfeed, Mail Online, Mirror Online, Metro, Digital Spy, Daily Star, Yahoo!, NOW and Heatworld and clocking up over 2.6m views on Facebook.
Not to boast…
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