The One Where…Fever Won Another Award!
Following the haul at the Pocket-lint Gadget Awards earlier in the month, the team brought the December awards total to five at the 2010 IVCA LiveCom Awards, held at The Brewery in East London. Completing the trophy cabinet for 2010 is an award for the ‘Best Entertainment Experience’ for Central Perk.
TV’s most memorable cafe was re-created by the Fever team to celebrate the 15th Anniversary of Friends, and the release of a commemorative DVD box set. Each day, hundreds of people queued around the block to try and get a glimpse of the cafe. Open in the busy Carnaby Street District for two weeks only, London’s Central Perk showcased iconic props from the show and was an exact replica of the original. When James Michael Tyler – aka Gunther – walked-in, even he was quite literally speechless! 94 pieces of quality editorial coverage were generated resulting in Friends: The Complete Collection was the biggest selling complete TV series box set of the year.
The campaign was recognised by IVCA for the creative and innovative concept, which allowed fans to be fully immersed in Friends and experience a piece of the iconic show for themselves…right down to James Michael Tyler serving them their coffee.
Never a pair to shy away from a celebratory glass of champagne, our entertainment Queens, Caroline and Gemma, donned their heels and red lippy and took to the stage to collect the award.
Cheers to us!