The Future Looks smart…

Earlier this month, smart asked you to Tweet your visions for the future, and you did…in your hundreds! The 140-character suggestions were beautifully sketched out on to the car of the future, the smart fortwo electric drive, by illustrator Johanna Basford. As Johanna added her drawings to the car, followers could watch the artwork unfold on a live web stream, hosted on the smart urban stage website.

In addition to this, smart fans wanting to get hold of the completed artwork can register their interest by becoming a fan on the smart Facebook page. An exclusive set of the panels will also be auctioned for charity at the smart festival later in the year and the final illustration will be created into a 2D limited edition silk screen print of just 100 that will also be up for grabs.

We had great media pick up with pieces appearing on Wired, Pocket Lint, and in Metro, while the live streaming video was watched by thousands as people all over the world. You can watch the revolutionary art project unfold in a just 2 minutes here.  smart’s Twitter and Facebook followers also increased by over 1000 through the campaign!


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