For most people Christmas comes but once a year. But for the lucky worker elves at Fever, Christmas lasts six months – kicking off in July with a season of festive media tours for one of our favourite clients, Canon.
We packed our sleigh full of candy canes and mince pies and asked Rudolph to drop us off on the roofs of three of the country’s biggest publishing houses, where we slid down the chimney and delivered a sack-load of Canon’s latest products – perfect for filling up those Christmas gift guides.
We exchanged presents with over 60 press from 40 titles, and as well as spreading a little festive cheer, we’ve also got some great leads for gift guide coverage. Merry Christmas one and all.