Pour homme. Pour femme. Pour survivor!
With fans dying to gorge on Season 6 of hit zombie drama The Walking Dead when it launches this week, we helped NOW TV unveil McBusted heartthrob, Harry Judd, as the face of ‘Obfleshion – Eau de Walker’ – a brand new fragrance designed to help fans ward off unwanted Walker attention.
The last season of the show opened with one of the characters, Carol Peletier (Melissa McBride), covering herself in the blood of a flesh-eating Walker to mask her human scent and avoid being attacked. With this in mind, the team partnered with fragrance expert The Perfume Mistress (Tanya Moulding) to create a pungent unisex scent that mimics the smell of decaying flesh.
With Harry lending his face (and muscles) to front the campaign, we filmed a spoof perfume ad and stills campaign, up on a derelict rooftop in Shoreditch. As you can see from the photos of Harry it was a very hard day of work for the Fever girls….
Check out the tongue-in-cheek ad below.
The team secured a raft of coverage which included print pieces in Daily Star, OK and New! as well as online pieces including Mail Online, Mirror Online, Metro, Digital Spy, Daily Star, Yahoo! & even Buzzfeed!
If Harry and the ad has won you over – or you’re just worried about an impending apocalypse – you can try your luck at winning your very own bottle of ‘Obfleshion, Eau de Walker’ by visiting NOW TV’s Facebook page.