Pour homme. Pour femme. Pour survivor!

With fans dying to gorge on Season 6 of hit zombie drama The Walking Dead when it launches this week, we helped NOW TV unveil McBusted heartthrob, Harry Judd, as the face of ‘Obfleshion – Eau de Walker’ – a brand new fragrance designed to help fans ward off unwanted Walker attention.

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The last season of the show opened with one of the characters, Carol Peletier (Melissa McBride), covering herself in the blood of a flesh-eating Walker to mask her human scent and avoid being attacked. With this in mind, the team partnered with fragrance expert The Perfume Mistress (Tanya Moulding) to create a pungent unisex scent that mimics the smell of decaying flesh.

With Harry lending his face (and muscles) to front the campaign, we filmed a spoof perfume ad and stills campaign, up on a derelict rooftop in Shoreditch. As you can see from the photos of Harry it was a very hard day of work for the Fever girls….

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Check out the tongue-in-cheek ad below.







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The team secured a raft of coverage which included print pieces in Daily Star, OK and New! as well as online pieces including Mail Online, Mirror Online, Metro, Digital Spy, Daily Star, Yahoo! & even Buzzfeed!

If Harry and the ad has won you over – or you’re just worried about an impending apocalypse – you can try your luck at winning your very own bottle of ‘Obfleshion, Eau de Walker’ by visiting NOW TV’s Facebook page.







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