NOW TV create booty inspired cushions to celebrate one of the most popular reality stars birthday…


Last week was a bootylicious one here in the Fever office as we sent our latest and possibly most alternative media mailer yet. To promote the availability of the new hayu Pass on NOW TV and celebrate the birthday of one of television’s most famous reality stars, we produced limited edition ‘butt cushions’ – designed to provide extra comfort for hours of reality TV binge-watching.

We gifted the booty cushions to 25 key media contacts and have already received 23 pieces of social coverage from The Sun, Daily Star, Now Magazine and Metro.co.uk, with even more to come!

That’s truly one popular #tushycushy!

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