Nelson Bostock Group launches new social agency with TMW
Things With Wings is a new type of social agency, bringing together the best in social, digital communications and public relations. Built on the premise that ‘an idea has to be shared to be great’, Things With Wings differentiates itself through the use of new and emerging technologies, alongside an ability to build real-world experiences that drive deep brand and community engagement.
The agency will see Nelson Bostock Group’s existing Things With Wings team draw on TMW’s technology, data, social and community management offering, to provide clients with access to a wider skillset and experience addressing increased client demand for agile solutions. TMW’s head of social, Vikki Morgan, will lead the Things With Wings team, while Fever’s own Bruce McLachlan joins the board of directors.
“This is a natural evolution,” explains Lee Nugent, Nelson Bostock Group CEO. “We’re talking to more and more clients who want access to the skills that both we at Nelson Bostock/Fever provide and those offered by our sister company, TMW. We’re already working together on a number of projects, so creating this exciting new proposition that occupies the space where innovation in technology, digital comms, PR and social intersect is an obvious next step for us. By recognising where we complement each other and building on our respective core strengths, we are able to deliver an agency that’s both different and ideally placed to answer the new generation of client briefs.”
Chris Freeland, COO at TMW comments: “Clients no longer need to draw a distinction between digital, PR and social agencies. We can help solve that problem for them. Things With Wings is an agency that’s social first, but understands the physical world and emerging technology very well. Combining what we at TMW are best at with the ‘real world’ expertise available from the PR and social teams at Nelson Bostock Group creates a very powerful offer to clients.”
Follow Things With Wings @addwings