Move over AirPods, Jaybird VISTA is the new kid in town
We recently announced Jaybird’s new true wireless VISTA earphones, the coolest and sleekest new buds to hit the fitness market. In the lead up to launch, we held a briefing event with nine of our elite fitness, tech and national media to show them why Jaybird’s latest innovation is the best new tech for runners needing that true wireless experience without any compromise on sound.
Within a week of launch, we secured 24 incredible pieces of announcement and review coverage with top tier media, including Daily Star, Daily Express, What Hi-Fi, TechRadar, Pocket-Lint and ShortList, with another 20+ reviews still to roll in. Feedback was incredible, with media praising its design, longer battery life, durability, superb sound quality and more.
We also seeded out the product to our Jaybird social brand ambassadors, Jaybird Runners, generating over 30 social posts of live unboxings and the new buds being put through their paces.
An incredible start, and Jaybird’s most successful media launch to date!