Kicking off the World Cup PlayStation Style

The Fever team has been travelling up and down the country across the last few weekends to celebrate PlayStation® being the official console of the 2014 FIFA World Cup Brazil™. In the run up to the tournament which kicked off yesterday, pop-up ‘Customisation Stations’ were launched across the UK, giving gamers the chance to get their controllers personalised with their favourite team colours by a squad of top graffiti artists.

Push Playstation Westfield Stratford mattchungphoto lo-res (64)

The events, which took place in Birmingham, Manchester, and London, also gave gamers the opportunity to put their virtual footie skills to the test, with a series of FIFA challenges giving them the chance to win a personalised DualShock®4.

Push Playstation Westfield Stratford mattchungphoto lo-res (60)

The activity certainly scored big on the coverage front ahead of the events, with great pieces secured with the likes of the Metro, Daily Star, Digital Spy, Pocket-Lint, Match of the Day and Shortlist. Overall the campaign was a great success – fingers crossed we’ll be saying the same about the England boys tomorrow!

Categories

Recent Posts

  • What’s hot? 07/08/2020
  • World Beer Day 06/08/2020
  • Q&A: Gabriella Cantelo, Social & Influencer Director 03/08/2020
  • What’s hot? 31/07/2020
  • Paid social: To A/B or not to A/B? 30/07/2020