Getting festive in July with Dunelm

IT’S CHRIIIISTMAS (in July!)

Last week, we held our first Christmas event of the year, with the challenge of putting media and influencers in the festive mood in 25-degree sunshine! We didn’t let the heat stop us spreading the festive cheer as we introduced media to the brilliant products our new client Dunelm has to offer this Christmas.

We wanted to challenge ourselves to make this the ultimate festive event for Dunelm so worked our media relations skills to make sure we got every journalist and influencer who would be talking about Christmas to attend. And on the day we had over 100 attendees.

National newspapers, consumer lifestyle magazines, interiors specialists and influencers streamed through the doors of the Dunelm Christmas Show to take in Dunelm’s stunning festive range including luxe velvet baubles, snowy garlands, create your own wreaths and a huge range of gifts.

Festive inspiration was flowing as social media channels lit up with Instagram Stories and tweets, and we’ve already seen two fabulous blog posts from Diary of a Dittrich and Let’s Start with This One go live.

With the event done and dusted we’ve had product requests flooding in as the team work hard to make this Dunelm’s most successful festive season yet!

We’re already wrapping our presents, are you?

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