Fever fashionistas inject some SEX AND THE CITY glamour to Soho

Monday night saw the great and the good of London’s celebrity scene flock to the Swarovski CRYSTALLISED lounge for the launch of the SEX AND THE CITY 2 DVD.

Lily Cole, X Factor gurus Brian Friedman and Sinitta, gorgeous Sugababe Jade Ewen and the cast of ‘The Only Way is Essex’ were amongst the glamorous guests who joined special host Willie Garson (aka Stanford Blatch) to officially toast the launch of the DVD against a backdrop of tunes provided by T4’s Jameela Jamil and cocktails provided by Skyy Vodka.  Unveiled on the night was a one-off limited edition bejeweled box set, encrusted with over 1,150 dazzling Swarovski crystals. This collector’s item, a must have for any SEX AND THE CITY 2 fan, will go on sale on Swarovski.com before Christmas, with all proceeds going to UNICEF.

With over 50 journalists attending from titles such as The Mirror, OK!, Heat, Instyle, Grazia, Skyy Showbiz and Now, the coverage has started to pour in including print hits in both The Mirror and Daily Star and online hype gathering pace through pieces on the Daily Mail online, Heatworld, instyle.co.uk, The Sun, The Mirror 3am, not to mention all the avid tweeting filling the Twitter feeds on the night!

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