Running a digital first press office for Logitech

OUR CONTAGIOUS IDEA

Logitech’s product portfolio is extensive, covering everything from the keyboards and mice that are the cornerstone of the company’s business, to highly innovative PC and console gaming peripherals, smart home devices, the award-winning Ultimate Ears speakers, and Jaybird’s range of wireless sports earphones.

Bereft of an ATL budget, our role in promoting the product is critical. Being consumer tech products, online endorsement is critical. Logitech is a client that best encapsulates what Fever are about as an agency, using the perfect integration of influencer relations, PR, and social content to grow the brand and reinforce the quality of the products to shift consumer perception.

From seeding product to influencers, to creating and capturing shareable brand experiences, everything we do is designed to work across both earned and owned channels to keep Logitech products at the top of consumer’s most wanted lists.

It’s an integrated approach that works and has seen our remit grow to cover influencer relations, social (including owned and paid) and traditional PR across all of Logitech’s brands in the UK including Logitech, Jaybird, Ultimate Ears, Logitech G.

How far have we travelled?

  • On average the Fever team secure 119 articles per month

  • This keeps our organic SEO ratings high – a google search for best wireless speakers will include Ultimate Ears product every time

  • Our content has upped the engagement of Logitech’s social channels, by over a third year-on-year

  • Our highlights are used by the sales and marketing team on a quarterly basis to assist in securing distribution to UK retailers such as Amazon, John Lewis and Maplin

  • Over the past year in the UK Logitech has enjoyed quarter by quarter double digit sales growth including a record breaking

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