Bare-chested Cliff Richard tops the charts on Amazon.co.uk

The ‘Peter Pan of Pop’ caused a stir on Amazon.co.uk this week after beating the likes of JLS, David Beckham and Justin Bieber to take the number one spot in the 2011 male calendar charts. The calendar, featuring a shot of the 69 year old bare-chested in his swimming shorts, has been a big hit with Amazon.co.uk customers, achieving four times the sales of David Beckham’s calendar.

After quickly buying some of Sir Cliff’s calendars for ‘research’, the Fever press office team issued the story to the UK media, who lapped up the fact that the Summer Holiday star had notched up another number one. The story generated 93 pieces of coverage, with fully branded articles appearing in eight national papers including the Daily Mail, The Daily Telegraph and The Sun, BBC.co.uk, BBC Radio 1, Radio 2, Radio 5 Live and Five News and over 45 regional BBC radio stations.

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