3D-YES! Fever Helps Amazon.co.uk Celebrate Nintendo Milestone

The Nintendo 3DS, one of the most highly anticipated gaming launches of the year, hit the headlines recently as gamers across the country geared up for the launch of Nintendo’s latest console.

The product was a winner with consumers long before it hit the shelves, becoming Amazon.co.uk’s most pre-ordered games console of all time. The 3DS scored almost double the number of pre-orders achieved by the Nintendo Wii, and Fever helped tell the story to the UK press.

The media loved the Amazon story and covered it continually for over a week across national print, broadcast and online. Coverage appeared in the Daily Star, The Independent, News of the World, i, XFM, Kerrang and Choice FM. To date, the story has hit seven national papers, five national radio stations and over 50 news and gaming sites online.

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