Sprinkling Christmas Magic with NOW TV


We’ve been helping NOW TV to #MakeItXmasNOW, enlisting the help of Made in Chelsea’s Jamie Laing to play a hilarious festive prank on his co-star Binky Felstead. Inspired by the likes of the Griswold House in National Lampoon’s Christmas Vacation, Papa Elf’s home in Elf, and the magical Whoville in How the Grinch Stole Christmas – all of which (and more!) are available on NOW TV – we helped Jamie to secretly transform Binky’s beautiful Chelsea townhouse into a show-stopping winter wonderland, covering it with thousands of dazzling Christmas lights and tacky decorations.


The makeover took Jamie and his Christmas elves over 12 hours to complete, using over 2,500 fairy lights, nine giant inflatable festive characters, 25 metres of tinsel, 75 baubles, three giant candy canes and a snow machine – after all, nothing says Christmas in Chelsea quite like a giant inflatable snowman and a six foot candy cane!

Watch Jamie and his little helpers transform Binky’s house and see her reaction here…

The campaign was a great success, with coverage secured across the likes of Daily Star, OK! Online, Mail Online and Reveal. Now if only we could convince Jamie to work his magic on the Fever office…



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