Fever Unfolds the London Skyline
Last week was another busy one for the PlayStation® team, as we celebrated the launch of platform adventure game, Tearaway™ Unfolded, for PS4™.
Inspired by the game’s imaginative paper world, we unveiled an incredible handcrafted version of the iconic London skyline, made entirely from recycled Evening Standard newspapers. We teamed up with artist Andy Singleton to build the remarkable model which was then displayed on London’s Southbank to the amazement of passing commuters and tourists. The finished sculpture took over 120 hours to create, weighing in at over 300kg and made of 100 discarded newspapers that had been hand-collected from the streets of London over a ten week period. The paper skyline towered in at a whopping two and half metres at its tallest point and was a pretty good match for the real thing (even if we do say so ourselves), with the most iconic London landmarks recreated in intricate detail.
The detail didn’t stop there, as we also sprinkled elements of the game world across the skyline, including the magical Tearaway trees and our favourite character Atoi, who sat in a boat along the river admiring the masterpiece. You can watch the unbelievable paper skyline coming to life, from Andy’s initial sketches to the final scrap of paper being added to the top of the shard in the making-of video here.
The story went far and wide hitting national titles, including the likes of Evening Standard, Mail Online, Daily Star Online, Mirror Online, The Times and Female First. You may also have noticed Feverite Jess Archard playing a starring role in the Evening Standard print piece…
The Art of Ikebana Workshop February 12, 2020
NOW TV Helps Star Signs Find Their Perfect TV Match January 31, 2020
The Darts World Championships on NOW TV January 31, 2020
An unholy junket for The Righteous Gemstones January 27, 2020
Launching Fauxtons, an estate agent with a difference, at The Creative Shootout 2020 January 27, 2020