FeverPR » 2012 » 06

HTC Celebrates Its Music Partnership with MOBO

Fever — Tue, 06 Nov 2012 12:02:51 +0000

This week saw some of the HTC team head up to Liverpool for the annual MOBO Awards. HTC recently announced its partnership with MOBO, which not only provides a platform to engage and entertain music lovers with amazing experiences, but also an opportunity to support those looking to make a career in the industry. HTC and MOBO Organisation have a shared ambition to inspire those interested in every part of music business – whether it’s behind the scenes as a producer or engineer, as an artist or simply someone who enjoys live and recorded music. It’s a 3 year partnership so we headed to the awards as one of our first pieces of sponsorship activation…

We were manning the green room which was an HTC lounge where the guest presenters like Liverpool gals Rebecca Ferguson and Chelsea Healey and award winners including Plan B could chill out before the show started and after they had come off stage. With a live stream into the show in the arena, plenty of drinks and a plethora of cakes and snacks – the celebrities were able to also trial out the HTC handsets and experience functionalities such as media link that links the handset up onto your TV screen enabling you to showcase photos, play games and stream movies…

HTC also had a presence in the retreat where performers, presenters and celebrity guests were ushered through to take their pick of the goodies on offer. Joe was manning the HTC area and was rubbing shoulders with the likes of Emeli Sande, JLS and Stooshe.

We also had an HTC video crew and photographer on the red carpet and in the media room – grabbing snaps and interviews with all the stars as they went through. Highlights had to be meeting the legendary Dionne Warwick, Emeli Sande as well as winner of the best newcomer award (in association with HTC) the gorgeous Rita Ora – we love that dress!

It was a long day with plenty of sore feet from all the running around … but we had a great time and we’re all looking forward to working on this project over the next year and beyond…

Fever Has Started A New Trend: Smoasting!

Fever — Fri, 06 Jul 2012 13:29:28 +0000

When it comes to holidays abroad, us Brits are not afraid to brag – checking into exotic locations, status updates boasting of time in the sun or uploading pictures of jet-setting adventures. We’re all guilty of using our social media channels to brag shamelessly about how much fun we’re having, whilst everyone else is stuck back at home chained to their desks. Well at long last Fever has invented a PR term for those immodest addicts that incessantly plague us … [wait for it] Smoaster – which stands for Social Media Boaster!

To launch T-Mobile’s new Internet Travel and Broadband boosters T-Mobile carried out a survey which found that Brits like to do nothing more than show-off online whilst abroad, with four in ten of us logging onto Facebook and Twitter at least once a day whilst away.

The research also revealed that 45% of us are guilty of tagging ourselves in locations deemed glam – check out the Fever girls doing just that below, cue the fixed smiles, doctored locations and of course sunkissed glow! With 60% of us posting messages about our holiday online, we couldn’t help but wonder why we are such social media braggers?

Behavioural Psychologist Jo Hemmings got to the root of craze at our T-Mobile radio day by explaining that “posting updates on social networking sites, while we’re on holiday, is the modern day version of sending a postcard – but of course is much more fun.”

The study, conducted to unveil the UK’s first worldwide bill-shock protection boosters, went down a storm with the media, resulting in fantastic coverage including Mail on Sunday, Daily Mail Online, Daily Star Online and Cosmopolitan Online. But in addition to all the great coverage, the Smoasting phenomena snowballed into a trend literally overnight, leading to a 10 minute debate on Loose Women and tons of airtime on Capital FM’s breakfast show with Lisa Snowdon and Dave Berry.

At the forefront of this trend is the cult of celebrity tweeters including Rihanna, Mark Wright, Tulisa and Victoria Beckham, who love to share their lavish and extravagant lifestyles via Twitter. With the poll revealing that we smoast to make ex-boyfriends jealous, we can’t help but wonder whether Katie Holmes will be next to turn to smoasting!

Fever Put On Their Party Shoes and Hit The Awards Circuit

Fever — Wed, 06 Jun 2012 16:02:26 +0000

Last week at Fever towers it was award-tastic as we hit the industry award circuit with the CIPR Awards in London and The Holmes Report SABRE Awards in Brussels. Fever were nominated at both events for our international American Express Room For Thought campaign – in the Global Public Relations category at the CIPRs and the Global Programme (multiple markets, led from EMEA) at the SABRES. The nominations recognised our work on this integrated campaign that rolled out across Canada, Mexico and Australia in 2011. Unfortunately we didn’t pick up the winner’s gong for either of these but it’s still a great accolade to be in the final shortlist and certainly didn’t stop us celebrating!

Our parent company Nelson Bostock Group was also up for outstanding public relations consultancy at the CIPR Awards. Nelson Bostock Group comprises Fever, Nelson Bostock Communications and Things With Wings – so it was a great nomination for all three agencies and testament to all the whole team’s creativity and hard work over the last year. More champagne please!

Lights, camera, action! Fever helps to launch Toshiba’s cinematic laptop

Fever — Wed, 06 Jun 2012 08:48:19 +0000

The Toshiba team has been particularly busy over the past few weeks, working on a world exclusive product preview – and what a preview it was! After days of planning, the team headed down to Soho for the secret launch event, revealing a brand new range of super thin Ultrabooks for the first time.

Over 40 guests joined us for the afternoon, including a mix of consumer technology and lifestyle press. After the eagerly awaited press conference, guests were invited to try out the products first hand. One of the most popular products at the event was the Satellite U840W – the world’s first laptop with a cinematic 21:9 screen! Of course, what kind of event would it be without a delicious spread of canapés and a specially made Toshmopolitan cocktail?!

Although the global embargo happened to lift on the same day as the Queen’s Jubilee, we’re pleased to say that the coverage is already rolling in, having appeared on sites such as Engadget, The Verge, Tech Radar and Stuff.

Immor-tone Your Body

Fever — Tue, 06 Mar 2012 12:41:39 +0000

Ever wondered how the stars of action films get in shape? As part of our work on the DVD release of Immortals we decided to find out! We teamed up with celebrity favourite No1 Bootcamp to develop the No1 Immortals Bootcamp – the ultimate fitness and diet programme based on the one followed by stars of the film, and developed by on-set personal trainer Ricky Blanchard, and celebrity boot camp instructor, Stuart Saxby.

To generate some buzz around the launch of the bespoke workout, the ladies at Fever spent an afternoon with a bronzed and topless Stuart on Hampstead Heath (it’s a tough job, but someone’s got to do it!) where he took part in interviews and a photo shoot, demonstrating the core exercises from the No1 Immortal Boot Camp – check out this great piece of coverage in the Daily Star Sunday and in TNT.

The limited edition class, which is running from now until the beginning of April, promises to push participants to the limit and is designed to give you a body that Zeus himself would be proud of!

Don’t Let Your Driving Skills Slide in the Snow

Fever — Mon, 06 Feb 2012 10:42:27 +0000

With Britain in the midst of a big freeze, Fever’s Mercedes-Benz team have been busy preparing for the bitter days ahead with the specially designed Winter Driving Course run by the Mercedes-Benz Driving Academy.

We all know how dangerous ice and snow on the roads can be and unfortunately we’re not always prepared with the best driving skills to tackle those scary skids and slides. So we decided to challenge one brave journalist from the Daily Express to test her driving skills on the ‘black ice’ skid circle on the Academy’s specialist tracks down at Mercedes-Benz World, and it turns out she had lots to learn too!

After taking to the tracks in a Mercedes-Benz C-Class, Sophie Donnelly was coached through a series of exercises and was transformed from a regular every-day driver to a winter driving superstar and is now far better prepared to control a car on the ice and snow.

Check out the Sophie’s experience in the Express feature here and learn some valuable Top Tips for Safe Winter Driving.

Other coverage for the Winter Driving Course includes features in The Sunday Telegraph, Female First, MaleXtra and regional titles too.

Buckle up and be safe in the snow this week!