Category: Launches

Sony’s Stupendous Selfies at CES

Ah it’s early January and we’re not hungover from New Year anymore so that can only mean one thing – CES time! Sadly the Fever team is permanently banned from Las Vegas owing to a misadventure we had back in 2001 involving two master thieves, a Chinese acrobat, Monica from Friends’ dad, and Matt Damon. We’re still paying off the damage to that vault. Anyway, that doesn’t stop us holding the fort back here in Blighty for Sony Mobile, and… Read more…
Category: Events, Fever Work, Launches

Launching the Xperia™ XZ Premium

With Sony’s flagship XZ Premium launching next month, the Fever team jetted off to the sunny coast of Portugal (beats a conference room in the rainy UK) to showcase one of the key unique features, super slow motion video capture at 960 frames per second, four times slower than any other smartphone (we’re so on message). We took over 10 journalists and influencers, including the likes of TechRadar, Evening Standard and TechFlow, to film the world’s first crowdsourced super slow… Read more…
Category: Fever Work, Launches

Drinking cosmos with SATC’s Willie Garson

It was an exciting time at Fever towers this week, as our new BFF Willie Garson – AKA Sex and the City’s Standford Blatch – visited the UK for a press junket to celebrate 18 years of the iconic series, and the arrival of the complete Seasons 1-6 on NOW TV next week. With a jam-packed schedule, it was a busy couple of days for the team, but the results made it all worth it. From chatting on the BBC… Read more…

Sky Kids App launch

This week Fever and Sky transported journalists back to their childhood for the Sky Kids App launch, and truth be told we turned into big kids ourselves once all the grown up stuff was sorted. The team transformed the beautiful South London restaurant Tanner and Co. into a playful breakfast briefing, with a nod of childhood nostalgia too – cue a giant Rubik cube, cut-outs of the Sky Kids app buddies, as well as a cuddly SpongeBob and Ben &… Read more…

Get us to the church

Wedding Fever took over, uhhh, Fever (NOTE FROM EDITOR: this sentence needs work) this month as we found ourselves surrounded by confetti and lace (lots of lace) to launch a campaign that helped UK brides get to the church on time. Get Me To The Church, a brand new show on a brand new W, sees a bride or groom and their friends dumped in a far-flung corner of the world. Stripped of their possessions, with no local knowledge, they… Read more…
Category: Fever Work, Launches

Did someone say a new website?

So you might have noticed we have a new website (we may have mentioned it online a couple of thousand times). WELL, it was designed entirely in house by our incredible studio team, and one of the designers in said team has written us a guest blog to talk you through it. Get a tea and sit down for the whole lowdown. We have a shiny new website! Exciting, right? As a designer for Fever, I felt as though I… Read more…

UE BOOM 2 #MakeMusicSocial

Last week the Fever and Things teams made a ‘splash’ hosting the Ultimate Ears UE BOOM 2 launch party. Soho’s Graphic Bar was transformed into a musical playground and welcomed tech and lifestyle media includingThe Telegraph, Men’s Health and Good Housekeeping, and influencers such as daredevil climber James Kingston. To warm up the party, the team concocted cocktails themed around the UE Boom 2’s range of vibrant colours: Green Machine, Brain Freeze, Cherry Bomb, Yeti, Phantom and Tropical.    … Read more…
Category: Events, Fever Work, Launches

Fever Unfolds the London Skyline

Last week was another busy one for the PlayStation® team, as we celebrated the launch of platform adventure game, Tearaway™ Unfolded, for PS4™. Inspired by the game’s imaginative paper world, we unveiled an incredible handcrafted version of the iconic London skyline, made entirely from recycled Evening Standard newspapers. We teamed up with artist Andy Singleton to build the remarkable model which was then displayed on London’s Southbank to the amazement of passing commuters and tourists. The finished sculpture took over… Read more…
Category: Fever Work, Launches

Fever Friday Five

The morning commute into Soho can be a challenge: from grid-locked roads to overcrowded trains. A group of designers have come up with a handful of outlandish ideas to revamp the journey – from the LidoLine; a swimmable route along Regent’s Canal, to Skycycle; bike lanes suspended above railway lines. You can check out the full list here. We’d had enough of food and fashion when Lady Gaga shocked us with that meat-inspired dress. And although sausage rolls and satchels… Read more…

CHRISTMAS FEVER FOR OSPREY LONDON

With one of the warmest summer’s to date on record, what better time to throw this year’s OSPREY LONDON Christmas in July press day?! Hosted in the beautiful flagship store on Regent’s Street, complete with a real fir Christmas tree and obligatory pigs in a blankets to nibble on, the space was spruced up ready for media to ascend in their droves. It’s #ChristmasInJuly @OSPREYLONDON and we’re loving the new sunglasses and Rifat Ozbek cushions! pic.twitter.com/uTLX0jQEzk — Homes & Gardens… Read more…

We will Never Forget our 30 minutes with Take That

This week at Fever, we couldn’t quite contain our excitement when we found out that we were going to spend 30 whole minutes with the boys from Take That!!! Read more…
Category: Events, Fever Work, Launches

Friday Five

SOMETHING THAT CAUGHT OUR EYE As Game of Thrones fans prepare themselves for the season finale to end all finales next week, HBO has allegedly dropped a bombshell to delight box-set bingers one and all. Two unlikely worlds are set to collide as it has been announced that Breaking Bad’s Bryan Cranston (Walter White) has been cast to feature in Season 6 of GoT! Although not in the original books, he will portray a mercenary hired to assassinate John Snow.… Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Fever’s intrepid outdoor swimmers are in a frenzy about the UK’s first man-made fresh water public bathing pond slap bang in the middle of the usually less than tranquil Kings Cross. Part art installation, part leisure project, ‘Of Soil and Water’ enables city dwellers to submerge themselves in freezing cold pure water amidst wild flowers against the backdrop of the city. Tickets are selling fast, you can grab and splash for them here. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Yo. Diehard Breaking Bad fans will be thrilled to hear that a themed cocktail bar is opening in London from July for three months. ABQ, named after Albuquerque, New Mexico – where the show is set – is set in an SUV decked out like Walter and Jesse’s meth lab. 17,000 fans have already booked slots to ‘cook up’ their own cocktails with expert mixologists so sign up here quick. So bad it’s good. Read more…

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE We are loving the work of Alex Sturrock, a street photographer who was alleged to be the muse behind Adele’s Someone Like You. After a successful career, Sturrock looked back over his work and realised he had only ever taken one picture he truly liked, ‘a street photo that he’d taken without any agenda other than his own.’ Sturrock’s work intends to challenge what we think we know by finding ‘something familiar in something alien’.… Read more…

London through the lens of a parkour athlete

Last week, Fever and Canon UK hosted a biannual collection event, which showcases Canon’s amazing new range of imaging products. The live experience event was inspired by Canon Europe’s City Guides, that were created with the aim of encouraging people to explore their cities and capture photography from a unique perspective. Influencers from six European cities including London, Berlin and Madrid contributed to the guides, offering tips on the great places to view their cities in a new and inspiring… Read more…

Fever's Friday Five

SOMETHING THAT CAUGHT OUR EYE Heineken’s Bottle With a Mission campaign lured unsuspecting Amsterdam beer drinkers to their Experience Brewery via a GPS system built in to custom-made bottles. Placed randomly throughout the city, the bottles vibrate once picked up thanks to an accelerometer. The cap then lights up and starts swivelling to point the way to the promised land. Basically a beer version of the Star of Bethlehem. Show us the way! Read more…

Supermodel Jourdan Dunn gets HTC ‘INK-ED’

Managing a photoshoot with one of the world’s top supermodels? All in a day’s work for the team here at Fever as we kick off HTC’s newest Global PR campaign ‘HTC INK’ in collaboration with fashion icon Jourdan Dunn. Tapping into the world of fashion’s love for body art, HTC INK sees bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets. The utterly beautiful and inspired Jourdan Dunn was the ideal person… Read more…

Fever's Friday Five

SOMETHING THAT CAUGHT OUR EYE Chocolate pud gurus Gü are launching a restaurant for solo diners next month to celebrate its new single ramekin desserts. The two day pop-up from the 20th May, will immerse diners in the sights, sounds and smells of their chosen private paradise – from the Auckland islands to the Caribbean. Email dessertisland@gupuds.com to bag your slot. Read more…

HAIRCUTS JUST GOT A WHOLE LOT DUMBER…

It’s been a hair-larious week for Fever’s Universal team. They’ve been helping the 90s bowl cut to make a comeback among hipsters in London, to celebrate the return of Jim Carrey in Dumber and Dumber To, released on Blu-ray and DVD on Monday. Read more…

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE Did you know in 1986 Andy Warhol created digital artwork for Absolut? Neither did we, but it happened, and now Absolut have collaborated with Punchdrunk and Somethin’ Else to celebrate the Absolut Andy Warhol Limited Edition bottle. The app is a bejewelled inspired game featuring Warhol’s artwork, with each level unlocking chapters in a story which reveal iBeacons to secret events and performances across London. Absoutely brilliant creative experiential marketing. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Tapping into the trend for interactive advertising, Coke Zero recently unveiled a drinkable billboard filled with soda to cater to thirsty basketball fans at the NCAA Men’s Final Four competition. The billboard uses over 75 valves, four high-pressure pumps, and 16 sensors to get the soda flowing smoothly with the help of compressed air. It’s the real thing. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles. The bottles are secured to a larger mural, of a bottle, in East London. And, they’re covered with every variety of kitschy street art known to man, including “guerrilla gardening,” “yarn bombing” and good ol’ fashioned spray-painting. Read more…

The Great Gatsby Ballet Review

Last week the red carpet was rolled out in Clerkenwell for the opening night of Northern Ballet’s adaptation of American classic, The Great Gatsby. Thanks to our newly launched agency Culture Vulture programme lucky Feverite, Lana was selected to review opening night. The red carpet was lined with paparazzi bulbs flashing away but Lana still managed to get a glimpse of the celebs / ballerinas as they arrived which included Darcey Bussell, Linda Barker, Sir Ben Kingsley and even Dumbledore… Read more…

Meet our new boyfriend

…pillow that is. Ahead of the arrival of Game of Thrones Season 5 on NOW TV next month, we teamed up with Made in Chelsea star Lucy Watson to unveil the Night’s Watch Boyfriend Pillow, the perfect companion for fans to snuggle up with and watch Seasons 1-4 of the show in comfort. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE The creators of Rooftop Film Club have released details of their latest venture; an unmissable Drive In cinema experience at Alexandra Palace, slated to launch this week. Spectators can kick back, recline their seats and enjoy films throughout the month, from cult classics like Grease and Pulp Fiction to recent hits like The Grand Budapest Hotel and Boyhood. This has got our engines revving! Read more…

Making #NOWTVMagic

This week NOW TV unveiled its new magic inspired advertising campaign. To celebrate this we created #NOWTVMagic vines with some of the stars of NOW TV. This included the Geordie Shore gang and the one and only Chris Kamara, all magical in their own way! Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE In what seems to be the most heated debate since the Scottish referendum, the internet is going crazy over the colour of this dress. Is it blue and black, or white and gold? Hailed as one of the biggest differences in colour vision by Jay Neitz, a neuroscientist at the University of Washington, Fever is unanimous in our vote for #teamwhiteandgold Read more…

Football Fever with HTC

This week we were lucky enough to have two footballing icons visit us here at Fever! Manchester United legend, Peter Schmeichel and Arsenal ladies goalkeeper, Emma Byrne were brought on board to announce the launch of the ‘striking’ new HTC UEFA Champions League Collector’s Edition smartphone. Read more…
Category: Events, Fever Work, Launches

Unveiling Canon’s revolution in resolution

For the past couple of months the Canon Europe team has been busy working away on a secret project that’s had us all intrigued. Well the cat’s now out of the bag, as last week Fever & Canon officially unveiled two new Canon EOS DSLRs at an exclusive global event held in London. Read more…
Category: Events, Fever Work, Launches

The Big Boxtrolls Recycling Week Challenge

It’s been an eco-friendly week for the Universal team, as they launched The Big Boxtrolls Recycling Week Challenge with a nationwide Boxtrolls Bin Tour in primary schools across the country. Read more…

SingStar Surprise…

It’s been a pop-tastic week as the PlayStation team celebrated the launch of SingStar™: Ultimate Party for PlayStation®4 and PlayStation®3. Read more…

Re-imagining the big apple with HTC

The press trip to rival all press trips – hot off the heels of HTC’s announcement of Re, the HTC Desire Eye, HTC EYE Experience software and Zoe app on Wednesday 8th October – the Fever team took a whopping 106 media on a show-stopping photography tour of New York City. With journalists from across the globe in attendance, including the likes of Esquire, GQ, Vogue, Harper’s Bazaar and Glamour, we introduced the world’s media to three inspirational photographers, all… Read more…

DROP DEAD GORGEOUS

The NOW TV team have been embracing their inner zombies ahead of the season 5 launch of The Walking Dead on NOW TV next week. They teamed up with celebrity make-up artist and fan of the show, Millie Mackintosh, to recreate the gory look of a walker from the smash-hit zombie series. Read more…

DEATH BY FOOD: BURN-OUT RIB CHALLENGE

To celebrate the DVD and Blu-ray release of Western comedy A Million Ways to Die in the West, Fever’s Entertainment team have been busy braving super spicy recipes and getting creative in the kitchen. The next step was hunting down the UK’s most courageous journalists and bloggers to take on the specially developed DEATH BY FOOD: Burn-out Rib Challenge, in partnership with The Red Dog Saloon. Read more…

Canon and Stella McCartney Launch the Linda Camera Bag

It’s been an exciting week at Fever towers for the Canon UK team as we launched a very exclusive collaboration between Canon and legendary British designer Stella McCartney, officially unveiling the limited edition Linda camera bag. Named aptly after Stella’s mother and specially designed for the Canon EOS 100D White, the bag combines fashion and technology and is the perfect accessory for any budding photographer! Read more…

Canon Europe at photokina 2014

Earlier this week the Canon Europe team were busy launching a range of new products, and unveiling a whole new brand outlook, in Cologne at photokina 2014. After months of preparation the team hosted over 400 global journalists at a press conference to show off products such as the EOS 7D Mark II and PowerShot G7 X, while inviting the world to ‘Come and See’. Read more…

Ab vs Flab…

This week, Fever’s Universal team ignited a nation-wide debate over the perfect male physique, raising the question over whether a few love handles go a long over a ripped and chiselled torso. Read more…

Sky Sports Ultimate Pub Quiz

Last week the team hosted the Sky Sports Ultimate Pub Quiz to mark the start of the new Premiership season and to showcase the wealth of Sky Sports content available across the seven channels including the newly launched Sky Sports 5. Read more…

PlayStation at Gamescom 2014

Last week we had the pleasure of heading to Cologne in Germany for Gamescom, the biggest videogame trade fair in the world – where both the industry and avid gamers get to trial the latest titles for themselves… Read more…

Sky Sports 5: European Greats

They say that football is ‘The Beautiful Game’, so what better way to celebrate the launch of Sky Sports 5 – the new home of European football on Sky – than with one of the country’s biggest selling artists. Read more…

Here’s to Creativity: PHUNK Limited Edition HTC One (M8)

It’s been a busy few weeks for the HTC Global team at Fever who have been working away with design power house HTC and Singapore-based art and design collective, PHUNK – who joined forces to unveil a limited edition HTC One (M8) handset. The partnership marks the start of HTC’s 2014 ‘Here’s to Creativity’ limited edition initiative, and comes hot on the heels of HTC’s 2013 collaboration with British Fashion designer David Koma. Read more…

RE-WIND . RE-WATCH . RE-PEAT.

We’ve been busy launching Sky Store Buy & Keep, a service which lets you download an HD movie straight to your TV to keep, with the added bonus of receiving a DVD copy in the post, letting viewers watch their favourite films again and again. Taking on the theme of re-watching, we carried out research looking into the viewing habits of the nation, exploring the reasons why Brits get distracted while watching films, as well as how many times movies… Read more…

NOW TV Meets SpongeBob SquarePants!

The Fever team recently found themselves tasked with entertaining one of the toughest crowds around – children! To celebrate the launch of popular kids TV channels Nickelodeon and Nick Jr. on NOW TV, we held a fun-filled family event for media and bloggers at the Croc Bowling Alley in the newly opened Ham Yard Hotel. Read more…

It was a sunny Christmas in July for OSPREY LONDON

Last week, we hosted the OSPREY LONDON Christmas in July event; the sun was shining and the weather hit highs of 27˚, but this didn’t stop the Fever team and attending media getting well and truly into the Christmas spirit. Held at the OSPREY LONDON flagship store on Regent Street, it was the perfect location for the team to introduce journalist’s to new collections launching later this year, as well as gifts for Christmas. Read more…

‘Superfast’ Donkeys

To celebrate its continued network rollout, we worked with EE to pioneer the UK’s very first 4G powered donkey rides at West Kirby beach. What a way to kick off the summer! Read more…

Canon Captures Beauty in Photography Masterclass

Yesterday, the Canon UK team and six beauty journalists and bloggers spent a luxurious evening testing Canon’s EOS 1200D and EOS Companion app in a beauty masterclass teaching them how to capture beauty at Benefit’s champagne bar. Read more…

Fever launches Be An Energy Shopper campaign

While so many of us have become dab hands when it comes to bagging a bargain on a well-earned mini-break or snapping up this season’s stilettos for a snip of the price, there’s a looming every day cost that us savvy shoppers still don’t quite have under our half-price belts – energy bills! To combat this, we’ve been working with Ofgem to launch the ‘Be An Energy Shopper’ campaign, which aims to shed some light on how we can all… Read more…
Category: Fever Work, Launches

NOW TV Team Scores With First Ever Game Of Lamb Football

On a bright Spring day last week three of our most intrepid Feverites headed bright eye and bushy-tailed to a farm in stunning West Sussex to film with legendary sports pundit Chris Kamara and a now even more legendary flock of Easter lambs. Why? To capture the world’s first ever game of lamb football in an attempt to predict the outcome of some of the Easter weekend’s biggest football matches for one of our newest clients, NOW TV. Read more…

Canon Gets Into The Festival Spirit

Last week, the Canon UK team and 27 consumer tech, lifestyle, music and photography press spent a creative afternoon taking Canon’s Spring Collection out for a spin on the music circuit with a masterclass in festival and music photography. Read more…