Category: Events

The 40th anniversary of Grease – slumber party pop-up

The 40th anniversary of Grease – slumber party pop-up Pink Ladies, this is one for you. If you love Grease as much as we do and you can’t get rama lama lama ka dinga da dinga dong out of your head for hours after hearing We Go Together, than read on… The NOW TV team has been busy launching a slumber party pop-up experience like no other, all designed to celebrate the 40th anniversary of Grease. For two days only… Read more…

Launch of Dinosaurs in the Wild in London

Launch of Dinosaurs in the Wild in London As Dinosaurs In The Wild finally roars into London following successful launches in Birmingham and Manchester, we were tasked with giving it the big bang it rightly deserves as it opens on the Greenwich Peninsula. To make it happen right we got a load of media (more than 200 actually, ranging from showbiz, travel, lifestyle, kids as well as broadcast) in the room with some dinosaur-loving celebrities including Elizabeth Hurley, Jess Wright,… Read more…

Sony’s Stupendous Selfies at CES

Ah it’s early January and we’re not hungover from New Year anymore so that can only mean one thing – CES time! Sadly the Fever team is permanently banned from Las Vegas owing to a misadventure we had back in 2001 involving two master thieves, a Chinese acrobat, Monica from Friends’ dad, and Matt Damon. We’re still paying off the damage to that vault. Anyway, that doesn’t stop us holding the fort back here in Blighty for Sony Mobile, and… Read more…
Category: Events, Fever Work, Launches

Fever Create UK’s First Ever Troll Salon for NOW TV

As smash hit family movie Trolls became available to watch on TV streaming service NOW TV, Fever made dreams come true creating the UK’s first pop up Troll Salon. Under a bridge in Shoreditch, we put on a show for our celeb and media preview where Stephanie Pratt, Imogen Thomas, Linda Robson and Amy Childs strolled down the fabulous pink carpet to get all trolled up like the characters from the film, wigs and all. Later,  we invited consumers to… Read more…

Top trends of CES 2017

CES, Consumer Electronics Show 2017, came and went last week and as it does every year it produced a whole lot of news. It’s the biggest technology conference in the world, with journalists and media from all corners of the globe flocking to Las Vegas, Nevada to see this year’s new revolutionary, coolest and wackiest technologies. And this year was one to remember. While the usual televisions and phones were launched, there was also a whole lot of new stuff… Read more…
Category: Events

Could eSports sponsorship be the new face of sports sponsorship?

eSports is becoming a huge deal in the UK, with reports over the weekend that the IOC is considering an application to include it in the 2020 Tokyo games. The industry is currently worth $748m, with 77% of the value generated from sponsorships and ad revenue. In 2015 alone, 188 million people watched eSports, with that number expected to grow this year, with brands including Sky broadcasting tournaments. eSport events like Insomnia are becoming bigger and better, and the ESL… Read more…
Category: Events, Stuff We Like

Having a wonderful time at wonder.land

Last week saw two of Fever’s own don their culture caps and head down to The National Theatre for a modern day adventure into wonder.land – the ‘dot’ providing the crucial distinction between Lewis Carroll’s iconic story and the digital masterpiece we witnessed! An extraordinarily elegant combination of live theatre and digital technology, we can safely say that wonder.land is like no other stage production you will ever see. The performance follows heroine Aly, an inner-city teenager, in a coming-of-age… Read more…

UE BOOM 2 #MakeMusicSocial

Last week the Fever and Things teams made a ‘splash’ hosting the Ultimate Ears UE BOOM 2 launch party. Soho’s Graphic Bar was transformed into a musical playground and welcomed tech and lifestyle media includingThe Telegraph, Men’s Health and Good Housekeeping, and influencers such as daredevil climber James Kingston. To warm up the party, the team concocted cocktails themed around the UE Boom 2’s range of vibrant colours: Green Machine, Brain Freeze, Cherry Bomb, Yeti, Phantom and Tropical.    … Read more…
Category: Events, Fever Work, Launches

Fever Friday Five

SOMETHING THAT CAUGHT OUR EYE Frozen food company McCain are working with foodie creatives The Robin Collective to create a roast potato pop-up next month. Called Sunday Best, the pop-up will offer gravy fountains, roast potato kebabs and roast dinner ice-cream ‘Sundays’. We don’t know about you, but in our opinion roasties aren’t just for Sundays, so we can’t wait to get stuck in! WHAT’S TRENDING This week Channel 4 launched a refresh of its branding. Yes that’s right, after… Read more…

Creating a Successful Partnership Between Pr and Direct Marketing Agencies

Last week we hosted an informative evening with the PRCA and DMA on the topic of Creating a Successful Partnership between PR and Direct Marketing agencies. With a focus on charities and not-for-profit organisations, the panel of speakers explored how PR and One to One Marketing agencies can help each other to meet third sector long-term business objectives. Kicking off the evening was Tim Kitchin from digital marketing agency Copper, who gave us an introduction to the industry landscape. Tom… Read more…
Category: Events, Fever Work

Fever at the food fair

This week, we took the tube from Soho to Olympia for the Speciality & Fine Food Fair – a well-known event where the best artisan food companies show themselves off to the industry. With our stretchy pants on, we made our way round the various stands – trying sneaky samples of Maui & Sons’ Coconut Crisps (yum), Fentimans’ famous Ginger Beer (delicious), and Cawston Press’ Radiant Roots juice – a delicious powerhouse blend of apple juice, carrot juice, beetroot juice,… Read more…

Can you Survive Until Dawn?

Until Dawn, PlayStation®’s new horror adventure game was released on PS4™ last Friday. To celebrate, we decided to test the nerve of the British public and showcase an exclusive preview of the game at Westfield’s shopping centre in Stratford. Members of the public had to walk through an Until Dawn themed hallway (complete with dolls house and fake blood!), before playing the spine-tingling game! All the reactions were filmed to create a hilarious compilation video, which was shared with owned… Read more…
Category: Events, Fever Work

Is content marketing the start or end of creativity?

Last week, we went to a talk discussing whether content marketing is the start or is it the end of creativity? On the panel was our very own Chris Pearce, CEO of TMW Unlimited – who was joined by Matt Gilbert, Business Director at Guardian Connected Labs , Gerald Keeley, Co–Founder and CEO of Vidsy, and Kate Burns, Europe’s General Manager of Buzzfeed. Chris discussed the sheer volume of money/pages that is currently on the internet. Did you know that… Read more…
Category: Events, Fever Work

Sky Sports Ultimate Pub Quiz Returns

On Wednesday night we got our game faces on, headed to Waterloo and hosted the Sky Sports Ultimate Pub Quiz… Read more…

Once upon a brand story…

Once upon a time, in a land not so far away, three Fever-ites sauntered to Portland Place, to listen to some of the land’s most famous brands and agencies share their stories, in an event organised by our friends at Handle. Set for a magical night of networking and storytelling, we started the evening on a glistening roof terrace filled with eager faces, excited to hear from the narrators behind some of our favourite fables.   Read more…
Category: Events, Fever Work

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE Last week activists Liberate Tate occupied Tate Modern’s Turbine Hall to complete an unauthorised 25 hour live art performance that was immediately erased. Time Piece, described as a textual intervention, saw the group cover the entire sloping floor of the hall with thousands of charcoaled words of warning about climate change in protest of BP’s sponsorship of the gallery. One participant said “we’re filling the Turbine Hall with a tide of ideas and narratives of… Read more…

We will Never Forget our 30 minutes with Take That

This week at Fever, we couldn’t quite contain our excitement when we found out that we were going to spend 30 whole minutes with the boys from Take That!!! Read more…
Category: Events, Fever Work, Launches

Friday Five

SOMETHING THAT CAUGHT OUR EYE As Game of Thrones fans prepare themselves for the season finale to end all finales next week, HBO has allegedly dropped a bombshell to delight box-set bingers one and all. Two unlikely worlds are set to collide as it has been announced that Breaking Bad’s Bryan Cranston (Walter White) has been cast to feature in Season 6 of GoT! Although not in the original books, he will portray a mercenary hired to assassinate John Snow.… Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Fever’s intrepid outdoor swimmers are in a frenzy about the UK’s first man-made fresh water public bathing pond slap bang in the middle of the usually less than tranquil Kings Cross. Part art installation, part leisure project, ‘Of Soil and Water’ enables city dwellers to submerge themselves in freezing cold pure water amidst wild flowers against the backdrop of the city. Tickets are selling fast, you can grab and splash for them here. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Yo. Diehard Breaking Bad fans will be thrilled to hear that a themed cocktail bar is opening in London from July for three months. ABQ, named after Albuquerque, New Mexico – where the show is set – is set in an SUV decked out like Walter and Jesse’s meth lab. 17,000 fans have already booked slots to ‘cook up’ their own cocktails with expert mixologists so sign up here quick. So bad it’s good. Read more…

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE We are loving the work of Alex Sturrock, a street photographer who was alleged to be the muse behind Adele’s Someone Like You. After a successful career, Sturrock looked back over his work and realised he had only ever taken one picture he truly liked, ‘a street photo that he’d taken without any agenda other than his own.’ Sturrock’s work intends to challenge what we think we know by finding ‘something familiar in something alien’.… Read more…

Fever’s PRCA Masterclass

Last week, Fever Towers hosted a PRCA Masterclass that looked back at two of the year’s most memorable campaigns: Ogilvy’s ‘Burger that will change the world’, and our very own ‘Launch of the PlayStation 4’. Read more…

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE The worlds of cars and fashion often collide, and the latest brand to translate inspiration from runways to roads is Rolls-Royce. Wraith – Inspired by Fashion is a bespoke model created from color palettes, materials and techniques used in the world of high fashion. The car debuted in New York City during NYCxDesign and is the first time ever the automaker has introduced a new vehicle outside an auto show. Unfortunately for us this super-model… Read more…

Fever's Friday Five

SOMETHING THAT CAUGHT OUR EYE Heineken’s Bottle With a Mission campaign lured unsuspecting Amsterdam beer drinkers to their Experience Brewery via a GPS system built in to custom-made bottles. Placed randomly throughout the city, the bottles vibrate once picked up thanks to an accelerometer. The cap then lights up and starts swivelling to point the way to the promised land. Basically a beer version of the Star of Bethlehem. Show us the way! Read more…

Savage Beauty – Alexander McQueen at V&A

Savage Beauty is a retrospective of McQueen’s extraordinary body of work from his 1992 MA Graduate collection up until his unfinished AW 2010 show. Originally showcased in the Metropolitan Museum of Art in New York, it’s now London’s turn to host this awe-inspiring exhibition. Beautifully curated, the exhibition is staggering– from the sheer creativity and vast expanse of work to the spectacular rooms that set an eerie and magnificent stage to this awesome collection. Read more…

Supermodel Jourdan Dunn gets HTC ‘INK-ED’

Managing a photoshoot with one of the world’s top supermodels? All in a day’s work for the team here at Fever as we kick off HTC’s newest Global PR campaign ‘HTC INK’ in collaboration with fashion icon Jourdan Dunn. Tapping into the world of fashion’s love for body art, HTC INK sees bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets. The utterly beautiful and inspired Jourdan Dunn was the ideal person… Read more…

Fever's Friday Five

SOMETHING THAT CAUGHT OUR EYE Chocolate pud gurus Gü are launching a restaurant for solo diners next month to celebrate its new single ramekin desserts. The two day pop-up from the 20th May, will immerse diners in the sights, sounds and smells of their chosen private paradise – from the Auckland islands to the Caribbean. Email dessertisland@gupuds.com to bag your slot. Read more…

Kiss & tell with Dan Wootton

Last week we headed to the fascinating V&A museum to learn more about the power of PR and the trials and tribulations of reporting on the celebrity circuit. We were amongst other shameless showbiz fans as we listened to entertainment PR guru, Alan Edwards, interview award-winning journalist, Dan Wootton. Read more…

Fever @ Chasing Rainbows Afternoon Tea

A few weeks ago Feverites Melissa & Chrissie stepped up to the ever so taxing challenge of taste testing Balthazar’s exclusive afternoon tea partnership with fashion extraordinaire, Matthew Williamson. When asked the one word to describe their experience they replied in unison…‘D-I-V-I-N-E’ and here’s why… Read more…

The Bakery Inspiration Day

Last week, we headed to The Bakery’s annual ‘Inspiration Day’ – hosted at their offices in the heart of Tech City: Old Street. For those who don’t know, The Bakery allows brands to engage with early stage technology companies that are ready to go straight to market, rather than requiring huge amounts of investment; meaning low-cost, low-risk, immediate solutions to marketing conundrums. #winning! Read more…
Category: Events, Fever Work

Fever’s Friday Five

SOMETHING THAT CAUGHT OUR EYE Did you know in 1986 Andy Warhol created digital artwork for Absolut? Neither did we, but it happened, and now Absolut have collaborated with Punchdrunk and Somethin’ Else to celebrate the Absolut Andy Warhol Limited Edition bottle. The app is a bejewelled inspired game featuring Warhol’s artwork, with each level unlocking chapters in a story which reveal iBeacons to secret events and performances across London. Absoutely brilliant creative experiential marketing. Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Tapping into the trend for interactive advertising, Coke Zero recently unveiled a drinkable billboard filled with soda to cater to thirsty basketball fans at the NCAA Men’s Final Four competition. The billboard uses over 75 valves, four high-pressure pumps, and 16 sensors to get the soda flowing smoothly with the help of compressed air. It’s the real thing. Read more…

Ideal Home Show

Last week we visited the Ideal Home Show – an event well known to proud homeowners, interior designers and mothers alike – in search of the next big trends for the home. This covered everything from interiors and technology to food, fashion and beauty. Ideal Home Show, Olympia Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles. The bottles are secured to a larger mural, of a bottle, in East London. And, they’re covered with every variety of kitschy street art known to man, including “guerrilla gardening,” “yarn bombing” and good ol’ fashioned spray-painting. Read more…

The Great Gatsby Ballet Review

Last week the red carpet was rolled out in Clerkenwell for the opening night of Northern Ballet’s adaptation of American classic, The Great Gatsby. Thanks to our newly launched agency Culture Vulture programme lucky Feverite, Lana was selected to review opening night. The red carpet was lined with paparazzi bulbs flashing away but Lana still managed to get a glimpse of the celebs / ballerinas as they arrived which included Darcey Bussell, Linda Barker, Sir Ben Kingsley and even Dumbledore… Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Speaking at Ad Week Europe yesterday, Grayson Perry CBE, the artist famed for his wonderfully eccentric dress sense, said striving to be cool and original stifles creativity. Apparently, creatives growing beards is an ironic attempt to reject conformitism and strive for authenticity and we need to stop trying to be original in order to generate genuine creativity. He called for creatives to be uncool, vulnerable and don’t try to be original. Try telling that to… Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE As we all waited in anticipation for the rare opportunity to witness a solar eclipse, a group of onlookers gathered round Coventry House in Piccadilly to watch as Oreo’s latest digital outdoor campaign used information from Royal Astronomical Society and TimeAndDate.com to replicate the movement of the moon in the sky. We hope the team are enjoying a glass of milk to celebrate! Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE Its official, Disney just won’t let it go. On Thursday the magic machine announced plans for a sequel to Oscar winning Frozen with a launch date to be revealed soon. We knew it was coming, let’s hope this one is a barrel ‘O-lafs’ too! Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE The creators of Rooftop Film Club have released details of their latest venture; an unmissable Drive In cinema experience at Alexandra Palace, slated to launch this week. Spectators can kick back, recline their seats and enjoy films throughout the month, from cult classics like Grease and Pulp Fiction to recent hits like The Grand Budapest Hotel and Boyhood. This has got our engines revving! Read more…

Friday Five

SOMETHING THAT CAUGHT OUR EYE In what seems to be the most heated debate since the Scottish referendum, the internet is going crazy over the colour of this dress. Is it blue and black, or white and gold? Hailed as one of the biggest differences in colour vision by Jay Neitz, a neuroscientist at the University of Washington, Fever is unanimous in our vote for #teamwhiteandgold Read more…

Football Fever with HTC

This week we were lucky enough to have two footballing icons visit us here at Fever! Manchester United legend, Peter Schmeichel and Arsenal ladies goalkeeper, Emma Byrne were brought on board to announce the launch of the ‘striking’ new HTC UEFA Champions League Collector’s Edition smartphone. Read more…
Category: Events, Fever Work, Launches

BRIT Awards Fever

Fever had front row seats for this year’s BRIT Awards, where the best in UK music, and Russell Crowe, celebrated another fantastic year for homegrown talent. Following a pre-show performance by Critics’ Choice Award winner James Bay, we took our seats in the O2, where we spotted Simon Cowell holding court with Syco stars such as Ella Henderson and Labrinth. Rita Ora table-hopped in a precarious dress whilst Paloma Faith looked to be making friends around the room, and Taylor… Read more…

Unveiling Canon’s revolution in resolution

For the past couple of months the Canon Europe team has been busy working away on a secret project that’s had us all intrigued. Well the cat’s now out of the bag, as last week Fever & Canon officially unveiled two new Canon EOS DSLRs at an exclusive global event held in London. Read more…
Category: Events, Fever Work, Launches

The Big Boxtrolls Recycling Week Challenge

It’s been an eco-friendly week for the Universal team, as they launched The Big Boxtrolls Recycling Week Challenge with a nationwide Boxtrolls Bin Tour in primary schools across the country. Read more…

Fever goes back to 1994

Believe it or not, it was 20 years ago this month that the original PlayStation® was born and since then we’ve seen four generations of consoles launch, along with a never-ending list of incredible games. The nostalgia the original PlayStation creates for gamers is truly something special, from the iconic ‘Startup’ sound to the old memory cards, the tangled controller leads, tuning the console into your TV, Tomb Raider, Crash Bandicoot, Fighting Force, Metal Gear Solid…the list goes on! Read more…

Getting in the Festive Spirit

As the countdown for Christmas continues, the PlayStation team have been embracing the festive spirit, unveiling the world’s biggest handcrafted Christmas tree at Spitalfields Market last weekend to celebrate the launch of LittleBigPlanet™3. Read more…

SingStar Surprise…

It’s been a pop-tastic week as the PlayStation team celebrated the launch of SingStar™: Ultimate Party for PlayStation®4 and PlayStation®3. Read more…

Re-imagining the big apple with HTC

The press trip to rival all press trips – hot off the heels of HTC’s announcement of Re, the HTC Desire Eye, HTC EYE Experience software and Zoe app on Wednesday 8th October – the Fever team took a whopping 106 media on a show-stopping photography tour of New York City. With journalists from across the globe in attendance, including the likes of Esquire, GQ, Vogue, Harper’s Bazaar and Glamour, we introduced the world’s media to three inspirational photographers, all… Read more…

Fever & PlayStation pick up Technology Campaign of the Year at the PR Week Awards

Following PlayStation’s success at the T3 Awards earlier this month, the Fever PlayStation team were last night gathered at Grosvenor House, this time for the 2014 PR Week Awards. With two nominations for the launch of the PS4 – could Fever break past Highly Commended benchmarks and finally pick up an award this year? Read more…

DEATH BY FOOD: BURN-OUT RIB CHALLENGE

To celebrate the DVD and Blu-ray release of Western comedy A Million Ways to Die in the West, Fever’s Entertainment team have been busy braving super spicy recipes and getting creative in the kitchen. The next step was hunting down the UK’s most courageous journalists and bloggers to take on the specially developed DEATH BY FOOD: Burn-out Rib Challenge, in partnership with The Red Dog Saloon. Read more…