Can you Survive Until Dawn?
Until Dawn, PlayStation®’s new horror adventure game was released on PS4™ last Friday. To celebrate, we decided to test the nerve of the British public and showcase an exclusive preview of the game at Westfield’s shopping centre in Stratford.
Members of the public had to walk through an Until Dawn themed hallway (complete with dolls house and fake blood!), before playing the spine-tingling game! All the reactions were filmed to create a hilarious compilation video, which was shared with owned and earned media channels.
The reaction video has clocked up over 40,000 views on YouTube to date and has been picked up by a host of nationals including Daily Star, Daily Express, Independent & Evening Standard. We also secured coverage in the likes of GQ, Shortlist, BT & Yahoo, to name a few!
Check out the video…if you are brave enough.
The Art of Ikebana Workshop February 12, 2020
NOW TV Helps Star Signs Find Their Perfect TV Match January 31, 2020
The Darts World Championships on NOW TV January 31, 2020
An unholy junket for The Righteous Gemstones January 27, 2020
Launching Fauxtons, an estate agent with a difference, at The Creative Shootout 2020 January 27, 2020