Can you Survive Until Dawn?

Until Dawn, PlayStation®’s new horror adventure game was released on PS4™ last Friday. To celebrate, we decided to test the nerve of the British public and showcase an exclusive preview of the game at Westfield’s shopping centre in Stratford.

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Members of the public had to walk through an Until Dawn themed hallway (complete with dolls house and fake blood!), before playing the spine-tingling game! All the reactions were filmed to create a hilarious compilation video, which was shared with owned and earned media channels.

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The reaction video has clocked up over 40,000 views on YouTube to date and has been picked up by a host of nationals including Daily Star, Daily Express, Independent & Evening Standard. We also secured coverage in the likes of GQ, Shortlist, BT & Yahoo, to name a few!




Check out the video…if you are brave enough.




 

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