This week, Fever has been busy working on a news generation campaign from bed expert Dreams. A survey was commissioned into the nation’s bad habits in bed and revealed that snoring topped the list of infuriating habits and that threesomes are in (you, your partner and your teddy bear!). Coverage hit across the nationals including print (and online) in Daily Express, The Times, Daily Mail, The Sun Online and Daybreak, as well as regional print and radio.
Our Dreams spokesperson, Chris Daniel and psychologist Emma Kenny are hosting a morning of radio interviews with stations such as Sunrise, BBC Hereford and Worcester. And we’re looking forward to following up these news hits with features leveraging our case study couple, Helen and Matt!